What we did:
- Messaging
- Creative direction
- Website copy in English
- Web/UX design
Challenge
Based in Cham, between Zurich and Lucerne, the Swiss company Ferris empowers European businesses to capitalize on their data for faster digital innovation through their advanced AI-driven solutions.
With a goal of scaling up and becoming a market leader in real-time services and integrations, the client’s team sought to upgrade their website and sales presentation content, which had been often misunderstood or undervalued.
Solution
After conducting a thorough analysis of competitors and researching inspiring brands from outside their industry, we revamped Ferris’s entire website copy to enhance the brand’s positioning and messaging.
We began by proposing multiple headline options for each page and section to improve UX and effectively communicate the brand’s uniqueness. From there, we refined the body copy to ensure clarity and impact.
Our focus was on showcasing Ferris’s competitive advantage in a way that resonates effortlessly with diverse decision-makers and influencers, including those in sourcing, procurement, technology, and the boardroom.
The final result
What they say
Marco Selva
CEO of Ferris Solutions AG
A clear, simple, and appealing brand
You stood out for your ability to transform our complex high-tech company into a clear, simple, and appealing brand. Even my wife finally understands what we do!
Tom Debus
CTO, Ferris Solutions AG
They have lifted our branding and messaging to a whole new level
They have lifted our branding and messaging to a whole new level
Other projects
