We bring your brand to life


Making You Smile is a borderless branding agency creating meaningful brands.

Our multicultural and multidisciplinary team will guide you through the journey of building a powerful strategy and implementing it with elegance.

Together, we will help you define what makes up the essence of your brand, uncover your unique story, and tell it with the clarity and consistency that you need to engage the right audience and grow your business.

What makes us different

custom logo imagined by the Making You Smile team
Unlike common belief, your logo is not the starting point of your branding.

Taehee, Founder of Making You Smile

1. The “soul” of your brand first

To begin, we'll dive into the historical, cultural, emotional, and psychological (or even spiritual) components of your brand.

  • Where and how did it all start?
  • Who needs or would want what you're offering?
  • How does your company’s doing this business contribute to making your target customers’ lives easier and/or better?
  • What makes your brand and offering different and unique?
  • What is the essence of your brand?
  • Why does it exist?

Taking the time to dig into the very heart of your brand increases your chances of reaching the right audience with the right message.

It will enable us to clearly define your brand’s value proposition, profile your ideal customers, and craft the positioning with precision, so that you can focus your resources on achieving your desired results more efficiently.

2. Storytelling springing from the heart

Branding is all about storytelling.

Storytelling is not just the text you present on the “About Us” page of your website.

From the logo on your business card, to the first line of text you posted on your brand’s social media page yesterday, and the phone conversation your customer had with one of your employees this morning, each experience your target audience has with your brand – no matter the touchpoint – shapes and tells a story.

It is in everything you do.

Our job is to unearth your brand’s unique story by burrowing into the soul of your brand and defining what makes up its essence.

And then, we’ll shape it into a clear, compelling, and engaging story that will get your brand noticed as well as create the desire among your target audience to be a part of it.

Lastly, we’ll help you to tell that story with seamless consistency across every customer touch point, so that at the end of the day your relationship with your customers is built upon clarity and trust.

What we are
(and are not):

Making You Smile is:

  • a branding agency
  • a brand strategist that clarifies what makes up the essence of each brand and crafts a solid strategy and story accordingly
  • an agency that guides its successful implementation across the different brand touchpoints
  • an agency that designs, builds, and develops a website which fully reflects the brand strategy and story defined during the consultancy phase
  • all about clarity, consistency, and trust
  • small, efficient, approachable, and HUMAN
  • considers the brand purpose as its North Star

Making You Smile is:

  • not a visual brand design agency, although we create all kinds of visual elements that represent the brand as part of our whole brand strategy development service
  • not a web agency, although we build and develop websites as one of the final results of the brand strategy defined during the phase of strategy consultancy
  • not expensive because we work efficiently with our team of experienced and competent professionals
  • not cheap, either, because we believe in the importance of delivering high quality work
  • not an ideal fit if your company sees branding work as a mere marketing practice and is not ready to empower every stakeholder to live up to the story your brand tells