It starts with getting your targeting strategies right.
By Taehee Kim Verney-Carron
At Making You Smile, we often get asked to clarify what a brand strategy is. We like to explain that it starts with identifying how an organization wants its target customers to perceive its business and achieves its objective when…
By Taehee Kim Verney-Carron
Our experience as a branding agency makes us believe that many, many people have a misconception about “logo design.”
By Taehee Kim Verney-Carron
Countless articles and posts identify how Don shows that what a company sells is more than a product – it is the story around the product. But to us, the true magic of Don’s pitch starts even before...
By Taehee Kim Verney-Carron
As a branding agency, we know just how misunderstood the relationship between branding and marketing can be.
By Taehee Kim Verney-Carron
Many people believe that branding = design & taglines. Wrong. A brand strategy is much more than that.
By Taehee Kim Verney-Carron
At Making You Smile, quite a few of us have children aged between 5 and 7 🧒🏼 🧒🏻 👧. They all go to school in France, and one of their everyday challenges (?) is to learn and improve reading and writing.
By Taehee Kim Verney-Carron