Define the unique value you create for your customers: Use this Framework

Are you wondering how to position your business clearly? Apply this framework to clarify the true value you create for your customers.

At Making You Smile, our work begins with clarifying our client's value proposition before we embark on any creative endeavors that bring results - whether it involves crafting copy, designing a new visual identity, building a website, or developing any other branding and marketing tools.

To guide our clients through this process, we often encourage them to utilize this « From Point A to Point B + How » framework.

For example, let's imagine one for:

- A beauty brand's serum: From over-sensitive, troubled skin that's nearly depressing you (point A) to healthy, radiant skin that lifts up your spirit in just 2 weeks (point B) thanks to our powerful XXX ingredients (how)

- A life coach's offer: From feeling exhausted, overwhelmed, and insecure (point A) to feeling energized, focused, and confident (point B) by following my 45-day holistic reset process for body, mind and soul inspired by the ancient YYY way of living (how).

- A buy-now-pay-later payment app: From the immediate payment pressure and ongoing financial anxiety (Point A) to flexible and guaranteed budget-friendly purchases (Point B). Achieve this with our innovative BNPL solution, offering instant approval, customizable ZZZ payment plans, and absolutely NO hidden fees (How).
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You've understood the formula, haven't you?

A. Describe the current pain experienced by your target buyers.
B. Articulate the desired outcome you can deliver.
C. Explain how you create that value.

...And be specific for each point. That's the key.

As we frequently do this work for our clients, it got me (re)thinking about the value we want to create for every project we undertake.

"At Making You Smile, we help our clients transition from confusion or doubt about their brand to a place of clarity, enthusiasm, and pride. We achieve this by refining their brand vision through six key strategic elements, followed by consistent and creative execution."

If you find yourself uncertain about how to effectively define your business, we highly recommend using this framework to clarify the unique value you offer. Try it out today, and let's make your brand truly stand out.