What we did:
- Brand strategy
- Creative direction
- Web design (Adobe)
- Web development (Word Press)
- Photography
- Linkedin header design
- New Year’s card design
Challenge
Rive Gauche Médias, a brand content studio in Paris working with prestigious clients like Le Monde, Télérama, and La Poste Solutions Business, needed a website that reflected the agency’s credibility and expertise in creating authentic, journalist-style content (interviews, profiles, reports, etc.).
Founded just a year earlier, the brand was still in the process of defining a cohesive narrative and visual identity to effectively convey its unique value proposition. Additionally, the client sought a way to highlight the studio’s commitment to purposeful communication, centered on usefulness and solution-driven storytelling.
Solution
To address this, we began by exploring Rive Gauche Médias’ DNA, aspirations, and target audience. We then identified the brand’s dual archetypes—The Sage, representing expertise, mastery, and credibility, and The Hero, embodying bold storytelling and advocacy.
Building on this foundation, we designed a sleek, intuitive website that clearly communicates RGM’s value proposition. The UX design, bold typography, and color palette all embody the “Sage-Hero” mix, creating an engaging online experience. Besides, through carefully curated content—both verbal and visual—we showcased the agency’s credibility, expertise, and the role it plays for various media and brands in the socially responsible communication space.
The final result
Linkedin banner trials
2025 - Best wishes card (front)
2025 - Best wishes card (back)
Mobile screen capture
Other projects
