What we did:
- Brand strategy
- Messaging
- Logo
- Visual and verbal identity
- Brand style guides
- Tone of voice
- Brand storytelling
- Brand purpose/philosophy
- Website copy in English
- Web design (Adobe)
- Photography
- Other marketing and sales tools
Challenge
JHB Consult is a boutique advisory firm focusing on clean energy, agricultural, and health projects. They help their clients, who are mainly project developers and investors, to successfully navigate the challenges of working in Africa.
Jan Hendrik-Burger, a South African-born former corporate lawyer, wished to create a brand that reflected the vision and goals he had set for his new company, JHB Consult. To bring his vision to life, he called on Making You Smile.
Solution
To begin with, we clarified the client’s goals, both from a business and a social impact perspective. We quickly identified that the concept of “light” was at the intersection of this new firm’s mission and Jan-Hendrik’s founding story, so created the whole brand identity around it. From there, we implemented this identity across JHB Consult’s core customer touchpoints enabling its authentic brand story to be told consistently both visually and verbally.
Exploration
We identified that the concept of “light” was at the intersection of JHB Consult’s mission and its founding story, so imagined different possibilities around it.
The final result
Final logo
Final logo
Image + tagline
Key motif design
Color palette
Image + logo
Moodboard
What they say
Jan-Hendrik Burger
Former corporate lawyer and founder, JHB Consult
A huge THANK YOU to the dream team for working their magic
A huge THANK YOU to the dream team for working their magic and turning my business vision into such an elegant brand! It was a great collaborative experience. Thank you for the brilliant service. Making you smile, indeed!
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