Making You Smile

# Branding # Business # Strategy

Your plan isn’t your strategy

When you confuse strategy with a plan, things can get very messy.

- Taehee Kim Verney-Carron

# Branding # Design # Marketing # Strategy

Don’t prioritize design over messaging

We see lots of, lots of companies prioritize design over messaging. It's a terrible mistake.

- Taehee Kim Verney-Carron

# Branding # Marketing # Sales

Nobody likes being sold to

This is a personal essay. And It's time for a change.

- Taehee Kim Verney-Carron

# Branding # Business # Marketing # Strategy # Tips

Why we’re all desperate

We're all desperate to feel 'this way'—what does it mean for your brand?

- Taehee Kim Verney-Carron

# Branding # Marketing # Tips

Specific Copy Wins

Writing long but specific > Writing short and abstract

- Taehee Kim Verney-Carron

# Branding # Marketing # Strategy # Tips

From Movie Magic to Marketing Mastery: Insights from ‘Fly Me to the Moon’

Learn how to nail targeting, messaging, and storytelling from Scarlett Johansson.

- Taehee Kim Verney-Carron

# Branding # Business # Design # Marketing # Strategy

Bringing Steve Jobs and Socrates Together

Stand out from the competition—everyone wants that. But how? That’s where Steve Jobs meets Socrates.

- Taehee Kim Verney-Carron

# Branding # Design # Strategy # Tips

Brand archetypes: How to use this game-changing concept

Have you ever noticed some brands build connections with people better than others? How about…

- Taehee Kim Verney-Carron

# Branding # Business # Marketing # Strategy # Tips

5 ideas you can steal and use instantly to build an outstanding brand

These totally actionable and specific ideas will give you the insight and power you need…

- Taehee Kim Verney-Carron

# Branding # Business # Marketing # Strategy # Tips

How to Create a High Converting Webpage

Here are the 5 simple steps to building an outstanding webpage that engages the right…

- Taehee Kim Verney-Carron

# Branding # Strategy # Tips

Define the unique value you create for your customers: Use this Framework

Are you wondering how to position your business clearly? Apply this framework.

- Taehee Kim Verney-Carron

# Branding # Business # Marketing

The power of storytelling and how it applies to branding

“What unites people? Armies? Gold? Flag? Stories. There’s nothing in the world more…

- Taehee Kim Verney-Carron

# Branding # Marketing # Strategy # Tips

5 steps to follow to stop wasting your marketing budget (and start getting great results)

Many people are puzzled about why their marketing actions are not bringing the results they…

- Taehee Kim Verney-Carron

# Branding # Business # Marketing # Strategy # Tips

How to Attract Your Ideal Customers

It starts with getting your targeting strategies right.

- Taehee Kim Verney-Carron

# Branding # Business # Marketing # Strategy

Strategic synergy – Understanding the critical links between brand, business, and marketing strategy

At Making You Smile, we often get asked to clarify what a brand strategy is.…

- Taehee Kim Verney-Carron

# Branding # Design # Marketing # Tips

Never start with your logo: how to build a powerful and solid brand

Our experience as a branding agency makes us believe that many, many people have a…

- Taehee Kim Verney-Carron

# Branding # Marketing # Tips

Want to captivate and convince your audience better? Learn from Don Draper

Countless articles and posts identify how Don shows that what a company sells is more…

- Taehee Kim Verney-Carron

# Branding # Marketing

Branding VS Marketing: The Difference Explained

As a branding agency, we know just how misunderstood the relationship between branding and marketing…

- Taehee Kim Verney-Carron

# Branding

Is your business brand driven?

Many people believe that branding = design & taglines. Wrong. A brand strategy is much…

- Taehee Kim Verney-Carron

# Branding # Design # Export # Tips

Is your brand readable?

At Making You Smile, quite a few of us have children aged between 5 and…

- Taehee Kim Verney-Carron