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Clarsi visual brand design

Clarsi

Clarsi

Context

Clarsi is an IT development agency located in Brittany, France. The agency, set up by Franck Divet in 2010, is often praised by their clients for their user-centric approach, tailor-made in-depth consultancy for each case, and system architecture suggestions that are always immediately effective and open to long term evolutions. Making You Smile stepped in when the founder of Clarsi decided to reposition the company to drive more sales through impactful and engaging branding.

What we helped the client to achieve

Brand strategy elaboration
  • Clarified the company’s and founder’s vision, objectives, and higher purpose
  • Built the messaging and storytelling strategy, and wrote essential copy
  • Defined the target audiences precisely to optimize the company’s efforts and investments
  • Applied the new pursued positioning to the visual brand design
Visual brand design
  • Designer in charge - Stéphanie Ledoux-Bélair
Implementation
  • Website
  • Copywriting of key content
  • Main visual selection for the front page (The website created with the new brand identity is planned to be released in December 2021)

Project visuals

Clarsi visual brand design

Clarsi visual brand design

Team

Taehee Kim Verney-Carron - Founder & Brand Strategist
Stéphanie Ledoux-Bélair - Graphic Designer

Client testimonial

"Making You Smile was able to clarify the key differentiators of our agency and put simple words to them, like magic."

Franck Divet
Founder of Clarsi

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