Clarsi
Clarsi
Context
Clarsi is an IT development agency located in Brittany, France. The agency, set up by Franck Divet in 2010, is often praised by their clients for their user-centric approach, tailor-made in-depth consultancy for each case, and system architecture suggestions that are always immediately effective and open to long term evolutions. Making You Smile stepped in when the founder of Clarsi decided to reposition the company to drive more sales through impactful and engaging branding.What we helped the client to achieve
Brand strategy elaboration- Clarified the company’s and founder’s vision, objectives, and higher purpose
- Built the messaging and storytelling strategy, and wrote essential copy
- Defined the target audiences precisely to optimize the company’s efforts and investments
- Applied the new pursued positioning to the visual brand design
- Designer in charge - Stéphanie Ledoux-Bélair
- Website
- Copywriting of key content
- Main visual selection for the front page (The website created with the new brand identity is planned to be released in December 2021)
Project visuals
Clarsi visual brand design
Team
Taehee Kim Verney-Carron - Founder & Brand Strategist
Stéphanie Ledoux-Bélair - Graphic Designer
Client testimonial
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