We bring your brand to life
JHB Brand Design

JHB Consult

JHB Consult

Context

In the spring of 2021, Jan-Hendrik Burger took a leap. A South African-born lawyer based in Paris, France, he left a top international law firm where he had spent more than 15 years of his career in order to launch the business he had been drawing up for years.

Mere weeks after committing to follow his dream, he founded JHB Consult, an advisory firm that helps project developers and investors in the clean energy, agricultural, and health sectors to successfully navigate the challenges of working in Africa.

Wishing to build a brand strategy aligned with the vision and goals he had set for his new company and wanting to be guided towards its successful implementation, Jan called on Making You Smile.

What we helped the client to achieve

Brand strategy elaboration

  • Clarified the company’s goals, both from a business and a social impact perspective
  • Defined the brand positioning and targeting precisely by building an effective messaging strategy
  • Identified the key distinguishing factors to create an authentic brand story
  • Set a strategy to tell the story with consistency across the core brand touchpoints

Visual brand design

  • Designer in charge - Eva Ackermann

Implementation

Website

  • Copywriting, design, image selection, and development of the brand website
  • Founder’s portrait photoshoot organization and selection

Other marketing tools

  • Business card design + printing advice
  • Social media page design and copy ideas
  • Powerpoint template design
  • Key sales pitch ideas

Project visuals

JHB Brand Design

JHB Brand Design

Team

Taehee Kim Verney-Carron - Founder & Brand Strategist
Eva Ackermann - Illustrator, Graphic & Web Designer
Jamie Walters - Senior copywriter
Kira Vygrivach - Photographer & Filmmaker

Client testimonial

"A huge THANK YOU to this dream team for working their magic and turning my business vision into such an elegant brand! It was a great collaborative experience.

Taehee's eye for detail and her steady hand ensuring that the brand messaging is always clear and on-track makes for a formidable combination.

The team was always "on the ball", on time, and an absolute pleasure to work with. Thank you for the brilliant service. Making You Smile, indeed!"

Jan-Hendrik Burger
Founder of JHB Consult

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