Well Clinic
Well Clinic
Context
Well Rehabilitation Clinic is a private medical institution located in the central business destrict in Seoul, the capital of South Korea. It is one of the first clinics in the city that puts empathy at the heart of its culture. Wanting to build the brand around this important value in an authentic and sustainable way, the client contacted Taehee, the founder of Making You Smile, to provide ongoing consulting services.What we helped the client to achieve
Brand strategy elaboration- Defined the clinic’s positioning and targeting strategy
- Identified the key distinguishing factors and infused the brand strategy into the whole team culture
- Advised on how to ensure that the daily operations line up with the organization’s core values and brought the staff together around the common goals of turning them into empowered brand embassadors
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